Ari Lightman

Biography

Ari Lightman is a Professor, Digital Media and Marketing at Carnegie Mellon University's Heinz College of Information Systems and Public Policy. Ari is also the Co-PI for the Institute for Patient Safety Research (IPSR), A Commercialization Advisor for the Center for Machine Learning and Health (CMLH), housed within Computer Science (CS) and the founder of the Chief Information Security Officer Program and the Chief Digital Officer Program.

Lightman teaches experiential learning classes across CMU, including Digital Transformation (DT), Data Science for Product Management (DSPM), Applied Strategic Marketing (ASM), and Measuring Social (MS). 

MS is a fully immersive class where teams of graduate students across CMU work with brands to help them collect, assess, and develop recommendations around social data, including developing machine learning models and agentic AI implementations. Companies that have participated in the class include Netflix, Nvidia, PayPal, The New York Times, Marriott, Honeywell, Honda, The NFL, Google, EA, L’Oreal, Sony Pictures, Pfizer, and Microsoft. Lightman also founded and developed three executive education programs at CMU. He is the Author of Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization, and is currently developing his second book about AI and Fandom. 

Prior to joining CMU, Lightman's experience spans across management consulting, venture capital, and commercializing emerging technologies for several start-ups.

Visit the Heinz College's website to learn more about Lightman and his experience.