Marketing decisions span areas of consumer behavior, strategy, product/service innovation, pricing, branding and communications. Faculty research and study at the Tepper School address key issues in all of those areas and additionally covers consumer preference modeling, big data, game theory and behavioral decision-making.
Kannan Srinivasan
H.J. Heinz II Professor of Management, Marketing and Business Technologies
Alan Montgomery
Professor of Marketing; Director, PNC PNC Center for Financial Services Innovation
Mary Butler-Everson
Adjunct Professor of Technology Strategy and Product Management
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